This is one of the craziest things I’ve ever seen in an online store. The website of Zingerman’s, a specialty food seller in Ann Arbor, MI, features illustrations of the products they sell. I don’t mean illustrations of different categories, like a drawing of a generic tin can; these are stylish renderings of each product’s actual packaging. It took me a few minutes of browsing to comprehend this.

I can’t think of anything else like this; The Wall Street Journal’s drawings are the only thing that comes close.

By the way, Zingerman’s food selection is pretty great, as are the prices. Smooth service, too.

Wednesday, August 19 2009

This is one of the craziest things I’ve ever seen in an online store. The website of Zingerman’s, a specialty food seller in Ann Arbor, MI, features illustrations of the products they sell. I don’t mean illustrations of different categories, like a drawing of a generic tin can; these are stylish renderings of each product’s actual packaging. It took me a few minutes of browsing to comprehend this.
I can’t think of anything else like this; The Wall Street Journal’s drawings are the only thing that comes close.
By the way, Zingerman’s food selection is pretty great, as are the prices. Smooth service, too.