Literally no one knows this, but Apple has launched a whole new website perfect for business owners, forgetful folk, and organization-afficionados. Basically it’s a mostly-automated dashboard of all your Apple products, purchases, and service interactions. It’s like Amazon’s order history crossbred with a 2011-friendly update feed. It could use a bit of work, but it’s already bringing me close to (happy) tears.

(via @cabel)